Social media is not only used to post photos and write comments. It is more than that for business owners. It is a full suite of information, power, and potential that allows them to gain new business, generate new leads, manage a following of fans, and create opportunities to engage with customers.

What is Social Media Metrics?

Social media is quickly becoming an essential component of any business because it is leading the way in internet culture, mobile users, and more. Some of the benefits of social media strategies for business include better customer service, more customer loyalty, and greater exposure for your brand. How you plan a social media strategy however can be challenging.

If you are a business owner who wants to get started with social media, the first thing you should know is that it is a complex domain of metrics. social media analytics measure user engagement from click to purchase, and you use metrics to understand how effective your social media strategy is. We have compiled a list of statistics that will help you to plan better strategies.

Here are the 13 social media metrics every business owner should know when running their campaigns on social media:

13 Important Social Media Metrics for Marketers

1. Impressions Matters

The impressions and engagements your social media posts generate are an important social media metric because they help you understand how your posts and campaigns are performing. You must understand and learn how to read and understand these metrics, and consequently put more focus on those posts which are bringing in more engagement and traffic.

<a href='social-media-metrics-dashboard.html'>social media metrics dashboard</a>

2. Instagram is for the Younger Demographic

When performing your social media marketing campaigns, one of the other important things that should always lurk at the back of your mind is that Instagram is a haven for the young demographic. As a social media marketer, this matters to you because you will only promote those products which resonate with this audience. According to Fanpagekarma, some of the most popular topics among this demographic include fashion, design and fitness.

Having this in mind when curating your content ensures that you will always tailor your content to reach a relevant audience, thus growing your following and promoting your brand adequately. You can post regularly on Instagram with instagram post scheduler

Instagram is a Haven For The Younger Demographic

3. Retargeting is Highly Effective

Retargeting is a highly effective strategy every social media marketer should embrace. It involves following up and reminding the visitors who viewed your product but did not buy your products or services. You can do this with highly visual advertisements, or using advanced and more personalized strategies like geo-targeting.

Get Detailed Reports Across Multiple Networks from One Place Sign Up 14 Day Trial

4. YouTube is a Significant Part of the Whole Matrix

Video is becoming more popular and it is a growing form of content consumption online that can be used to your advantage. As the prime destination for all things video, YouTube is a significant source of traffic and business for a number of international brands and it should be a priority for you too if you are looking to make it on social media.

It is reported that every day people watch over a billion hours of videos on YouTube. This is an impressive statistic which means that as a social media marketer, you should prioritize using to promote your products and services on Youtube; whether it's by creating product videos or placing paid advertisements on the platform. You can also use youtube tags to reach a broader audience.

5. LinkedIn Statistics Show its Seriousness and Professionalism

If you look into the statistics for LinkedIn, you’ll see that the Microsoft-owned platform is as serious and professional as it looks with high standards for share-worthy content. Any serious social media marketer will use this to their advantage, and use the platform to promote their products and services.

6. Tagging Users Increases Your Post Engagement

When you tag a user, whether it's on a photo on Instagram or on Facebook, they instantly get a notification. This alert is very useful as it triggers them to take instant action on your post, effectively increasing your engagement. Consistently done, this can go a long way to building your brand.

7. Balance Between Your Promotional and Informational Posts

Too much promotional content will tarnish your brand. This is a fact and an important social media metric to consider.

Balance Between Your Promotional And Informational Posts

Someone would ask, what is the difference between promotional and informational messages? Promotional messages refer to those messages or posts directed at your audience which contain a call-to-action for them to opt into your pages or purchase a product or a service. Informational messages on the other hand are those pieces of content which only contain information which offers value to your readers without pitching anything.

When marketing via social media, your audience will trust you more if and when you give them value and it is always important to strike a balance between these two types of content. A ratio of 20:80 respectively is always recommended.

8. Instagram Stories are a Force To Reckon With

Instagram on its own is a major social media phenomenon, and its stories feature is definitely an important social media metric to consider when doing marketing on social media. Its popularity and ease of use to reach potential clients and buyers are simply unmatched.

9. 56% of Adults Use More Than One Social Media Platform

Adults, who are mostly potential buyers of products and services, are increasingly joining the social media craze. As a social media metric this helps you understand that you should not limit your posts on one platform. Research and find out what platforms are best for your product or service, and diversify as much as you can for maximum engagement.

10. Users Are Increasingly Spending More Time On Social Media

Whatagraph reports that: In 2018, the average time spent on social media in a day by an adult was 142 minutes, which rose to approximately two and a half hours in 2019, followed by 3 hours in 2020. This is bound to increase as more than 3 billion people are expected to access social media sites by 2021.Aug 31, 2020

As a social media metric, it is also important to understand which times are best for posting to increase your engagement. Research has shown the morning hours between 9-11.00 am are the best times to post for maximum engagement.

11. Photos and Images Increase Your Post Engagement

The old saying goes that a photo speaks a thousand words, and this could not be more true as it is on social media. Posts that are accompanied by photos generate up to ten times more engagement than those without. Increased engagement lures more people to your post, increasing not only your direct sales for your product or service but also creating a brand image. You can create great content by using tools with media integration

12. 49% of People in the 18-29 Age Range Purchase Something After Seeing a Social Media Advertisement For it

The age bracket of your target audience is another important social media metric to consider for any marketer. A report by reveals that 49% of people in the 18-29 age bracket report purchasing something after seeing a social media ad related to the product. If you are a product owner this is clear evidence that boosting your posts and paying for advertisements really does bring results.

13. 70% of the U.S. Population Has a Profile on at Least One Social Networking Site

According to Statista, In the United States, an estimated 244 million people used social media in 2018, a number forecast to exceed 257 million by 2023.

To any social media marketer, this is enough proof that social media penetration is an important metric to consider when curating your campaigns. With the numbers rising by the year, the influence and effect of social media on your brand is something you really must consider if you want to build a successful brand.


In business as in anything in life, having a solid strategy is the first step towards success. The strategies covered in this post will effectively help you curate good content and effectively grow your audience online. By understanding these crucial social media metrics, you are able to guide your business to succeed on social media.

As a marketer, you will find that your attention is needed across multiple social media platforms and this may be overwhelming. Engaging the use of a tool to help you manage and monitor these accounts can go a long way to helping you grow fast. If you are a marketer and you need assistance managing and understanding your social media metrics across multiple social media accounts, Hipsocial is your answer. HipSocial is a social media management tool that will help you do more including scheduling posts, performing social media listening and eventually building your brand and increasing engagement.

What Makes the Best Social Media Management Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Hipsocial is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial